“ People always look for excuses. My favorite one is, “Well that’s easy for you because you have a really popular blog.” As if my really popular blog was something I won in the lottery. I had a really unpopular blog for three years in a row where 10 or 20 people were reading it. When I got started in the book business, I received 900 rejection letters. So you don’t look at the end result — at the Richard Bransons and Maria Popovas — and say, “Well they have that thing that I don’t.” They got that thing by showing up. I am really focused on helping people understand that not showing up is a failure of will more than it is a failure of birth.